Since Frederick Hertzberg carried out his research in the 1950’s on what motivates us at work, there have been various other studies undertaken. These include the different work generations since the baby boomers in the 50’s (including the later Gen X and Millennials). Also, the later research has an equal mix of genders.
Interestingly the results are still very similar despite the changes we are witnessing in the work place.
The top three motivators are:
- Achievement (knowing that we are adding value to the organisation)
- Recognition (as simple as being thanked and /or praised for doing a good job)
- Varied and interesting work
Some people may think that a salary and work conditions would feature high on the list of motivators but generally they do not.
The top three de-motivators are:
- Organisational politics
- Negative experience with colleagues
- Lack of recognition
As leaders of people in the retail motor industry, we need to ensure we keep our staff fully engaged and retain them. The competition for good quality people is fierce. The cost of replacing staff impacts directly on the bottom line. See our previous articles we have published in AM.
Other research suggests that staff leave managers, not the organisation. So, take a moment to think about how you motivate your teams and the individuals within them. Some of the motivating factors mentioned above do not cost money – but it can go a long way in ensuring you have a motivated and engaged team.
Read the latest findings in our research survey report – Retail Automotive Management and Leadership – Now and in the Future.
